Our circle is not a mark on paper.
It's the mark we leave in the world.
Branding
Full view
Hashsmith develops plug-and-play containerized mining units that can be rapidly deployed and scaled to meet the growing demand for Bitcoin mining. Using state-of-the-art hardware and software, the company ensures high-performance operations with real-time monitoring and optimization. By offering flexible and sustainable mining solutions, Hashsmith supports broader adoption and integration of cryptocurrency technologies.
Full focus
Hashsmith engaged us to create a full scale brand identity, including custom lettering, logo, and the complete visual language. Our goal was to get to the essence of their business idea and positioning to deliver a brand ready for immediate launch. In-depth discussions, brainstorming sessions, and tailored workshops helped us develop a clear understanding of what the Hashsmith brand should communicate, how it should connect with audiences, and the strategic direction to bring it to life.
Full circle
The result was a complete branding system we’re proud of, especially the custom font and other signature design elements. We also developed a 3D model of a real-life miner, highlighting the device’s remote connectivity capabilities, and presented it in 3D to communicate Hashsmith’s technical expertise and precision. Our colleagues at Aras™ Digital Products did a stellar job implementing the branding into an app experience, highlighting the visual identity and technical story. The new brand now reflects Hashsmith’s innovation, expertise, and ambition, establishing a standout presence in the cryptocurrency landscape.
